Area Sales Manager - FMCG

Summary of the position :

- Responsible for Delivering and maximizing alcobev Sales, Distribution, Profitability, Product visibility & display related objectives through leveraging the planned resources & infrastructure at the territory level and parameters by the Company.

KEY RESPONSIBILITIES AREA:

- Building the entire city operations.

- Hiring a field team & managing them to drive business.

- Creating tracking mechanisms to derive maximum efficiency out of the sales team and guide them on the best practices and way ahead.

- Acquiring different types of retail outlets and generating business from them.

- Key account management with high ticket Modern Trade Chains.

- Finalizing right mix of distributors to meet geographical sales demand with periodical review on brand performance.

- Developing joint plans with distributors to ensure appropriate investment budget for enhancing brand growth and the return on investment for mutual benefits.

- Coordination with operations team to ensure fill rates and In-stocks are maintained.

- Meeting overall Sales target for the city.

- Develop Sales promotion plans for delivering sales volumes.

- Analyze sales outlet performance at regular intervals to initiate corrective action.

- Develop month wise forecast for city sales.

- Build positive and impacting relationship with all channel partners within the framework of company policies.

- Execute policies on market returns and arrange for appropriate disposal of damaged and expired stocks.

Qualifications & Desired Skills

- Experience: 5-10 years of experience in FMCG sales with minimum 2 years of experience in similar capacity.

- Education: MBA (Marketing)/PGDM in Any Specialization

- Should be well versed with the required market and has significant experience in retail sales in the given area.

- Strong distributor management skills.

- Excellent communication and presentation skills; resilient and able to perform under pressure.

- Strong analytical skills to derive actionable insights from a lot of data

- Language s/he must know: Regional, English and Hindi