AREA SALES MANAGER :   Job Description :   Area Sales Manager is responsible for the Sales performance of the assigned Area/State/Channel. He/She will deliver the overall Area sales objectives by   - Implementing Monthly/Quarterly Operating Plans  - Building robust Distributor(CP/Distributor) infrastructure  - Driving Quantity/ Quality of Coverage and POP Execution  - Managing Customer  - Developing Team  Key Responsibilities/Work Areas :   Sales planning and Execution:  - Firm up sales plans for the month/quarter/annum with RSM/Head of Sales  - Ensuring right forecasting, volume/Value build up for the monthly numbers and clarity on Trade/marketing inputs  - Communicating and aligning the plans with the Sales Team  - Tracking and Monitoring of Sales plans on Daily/weekly basis  - Monitoring Promo effectiveness on the SKU/brand (both Consumer/Trade Promo)  - Identifying issues and the opportunities at Brand/Category level looking at internal and external trends.  Building Distributor Infrastructure :   - Closely monitoring Distributor infrastructure and its effectiveness  - Proactively building infrastructure blue print in line with sales growths and coverage objectives.  - Identifying gaps in terms of investment, infrastructure and work out corrective actions.  - Aligning large Distributors with JBP (Joint Business Plan) on all important business objectives for the City/Channel.  Driving Quantity, Quality of Coverage and POP Execution :  - Continuous focus on increasing availability of our Products  - Increasing Direct Coverage with right bench marks   - Increasing Numerical Distribution by leveraging Channels  - Driving sales efficiency metrics- ECO, TLS, Bills cut, LPB etc  - Understanding the new emerging trends in FMCG distributive Trade.  - Implementing Channel programmes and Visibility drives  - Monitoring all key brand Activities of the month/quarter at the POP  - DSR effectiveness in terms of key activities/programmes  - Continuous focus on width and depth of our Brands as per the Channel spread  Managing Customer :   Distributor :  - Providing Excellent service to the trade : PDP, Line Fill  - To manage his investments - Stock, Credit and Claims management as per agreed norms.  - Quarterly ROI study and take corrective actions.  - Building and developing AW/Distributor Crew.  - Building relationship for a long term partnership.  Trade :  - Provides best in class service thro our AW/Distributor  - Damage/Expiry stock management  - Claim settlements as per the norms  Building and Developing Team :   - People planning as per span and channel specifications  - Providing right directions on execution, sales and process orientation  - Regular Sales performance review and feedback  - Identifying skill/competency gaps and working out Development Action Plans  Key Skill and Competency required for an ASM :  - Excellent communication   - Objective analytical   - Plan creation  - Leadership   - Customer Management   - Market Orientation  - Passion for Delivery

Mumbai

Area Sales Manager - FMCG 

Area Sales Manager - FMCG  ,Job Description for Area Sales Manager - FMCG  in ACH Management Consultant Pvt Ltd in  Mumbai for (5-14) years of experience. Apply Now!

Job Description for Area Sales Manager - FMCG  in ACH Management Consultant Pvt Ltd in  Mumbai for (5-14) years of experience. Apply Now!