Area Sales Manager - FMCG

Our Client : A Leading FMCG MNC

Major KRA's :

- Ensure achievement of Sales targets both monthly and annually within laid down business terms for all brands

- Analyze the market situation and ensure accurate sales forecasting in line with company norms

- Monitor the performance of wholesaler's in meeting distribution objectives for the area and recommend new wholesaler appointments.

- Ensure optimum stock availability with wholesalers in line with the stock planning process

- Provide administrative support to the Regional Sales Office through timely and accurate reporting

- Monitor competitor activity and ensure timely reporting of the same

- Identify opportunities for business development

- Design, recommend and implement innovative Trade Marketing activities through proper identification of trade channels and segments within.

- Improve on the job effectiveness of company Field Staff through training & coaching

Ideal Candidate :

- Premier B-School candidates 2010/2011 batch with at least 2 ASM stints with reputed FMCG company.