Area Sales Manager - FMCG

- Managing, training, and providing overall guidance to the Sales Force Team of 60 members including Salesmen, Team Leaders, ASEs & Promoters; setting reasonable sales targets to be achieved by the sales team

- Designing trade scheme for maximum customer engagement; conducting periodic meetings in order to brief on daily workflow, prioritizing & delegating to the team in order to meet deadlines & customer needs

- Performing distributor health check & ROI management; administering Distributor Salvage Management & Claim Settlement

- Driving profitability through range selling; monitoring KPIs regularly; monitoring the performance of the sales team and motivating members to meet or exceed sales targets

- Traveling to potential and existing customers within an assigned sales area to present company offerings and build brand awareness

- Devising business strategies to ensure company sales targets and profitability are achieved or exceeded, including rigorous prospecting activities to further ensure customer satisfaction and engagement

- Maintaining long & lasting relationships with channel partners and key customers to ensure orders inflow at expected intervals

- Administering outlet addition, retention & designing outlet program; executing credit check & recovery management from distributors

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