Area Sales Manager - FMCG

Distribution Management

Understand the dynamics of primary and secondary sales, streamline the distribution channel, synchronize the working of CRs, SOs and company's Distributors, do the gap analysis in the distribution channel and appoint new Distributors, CFAs & Super Stockists, check on existing Distributor's services

Team Management

Understand the strengths and weaknesses of the people in his team,, ie, CRs and SOs, guide and train his people, make teams of people who complement each other so that the company gets the maximum benefits, assign work to the team according to their abilities, get the maximum out of his team. Also have daily reporting from the SOs (SKU wise) and gauge their productivity, implement ways to increase the same.

Draft and execute local schemes

Take localized suggestions from his team, understand issues in the particular region, draft policies and schemes that would interest the distributors and retailers of that region, and launch schemes for the region so that it improves the team results as a whole.

Venture new towns and territories

To ploy new markets with the support of a proper distribution channel by being able to scan Distributors, gauge their interest levels, appoint a committed team of Business Enablers, ensure that the product launch in the new area is a success.

Watch competitors moves

Keep an eye on the offers and schemes of the competitors, suggest counter measures for them, and see that Nutrela's sales do not suffer due to competitor's initiatives.

Business development

Develop the overall business in an area by increasing the number of outlets, SKUs sold, Distributors. Increase profitability from the existing stakeholders, increase business from every single outlet by increasing business from every CR, and covering maximum outlets possible & making more number of SKUs available in current stores.