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27/04 Bhumika
Managing Partner at Kairos Consulting India

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Area Sales Manager - FMCG (2-4 yrs)

Coimbatore/Kerala Job Code: 918939

Area Sales Manager - FMCG

HQ Location - Coimbatore/Calicut

The position is accountable for:

1. Driving sales achievement at the area level.

2. Implementing sales strategy at the area level.

3. Monitoring adherence to sales systems and processes at area level.

Key Result Areas:

Sales Planning & Strategy:

- Responsible for business phasing as per the budget plan

- Required to closely work with relevant stakeholders for aligning the stock requirement as per the plan the branch/region

- Responsible for aligning the team to deliver the budget numbers by ensuring timely feedback

Distribution Management:

- Responsible for implementing the Go-To-Market model as per the engagement town classification

- Should ensure adherence to agreed norms for distribution attrition figures benchmarks

- Responsible for ensuring financial hygiene as per the sales system

- Adherence to all processes and process by ensuring that there are no pending claims/ related SLAs settlements all process SLAs are met with internal and external partners

- Responsible for maintaining and addition of infrastructure to meet end business objectives by engaging with internal and extended team

Execution Monitoring:

- Responsible for implementing and effectively driving the channel KPIs

- Ensure effective execution of trade promotions

- Track performance of the new product launches and ensure implementation distribution as per plan

People Management:

- Ensure adequate manpower at the area through proactive area planning and follow up

- Periodically review executive performance data and identify areas of strength and improvement & highlight training needs

- Engage in performance management process for executives and ensure retention efforts

- Maintain open communication and feedback loop, communicate company policies and other relevant information within the team

Qualifications :

- MBA/ PGDM 2018/2019 batches from premier institutes such as IIMs /MDI /XLRI /SIBM /SCMHRD /SPJAIN /NMIMS /FMS /JBIMS/IMT

- General Trade/Sales experience with a reputed FMCG/Consumer Durables

Women-friendly workplace:

Maternity and Paternity Benefits

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