Area Sales Manager - FMCG

Designation : Area Sales Mgr

Reporting to : Regional Mgr

Team : 6-8 people

Exp : MBA From Premier B School only with 2-4 yrs exp in FMCG Group

Profile :

- Meet S&D targets by effective implementation of area sales & development plans

- Develop Sales forecast for all categories based on trends

- Develop channel sales strategy for geography assigned in consultation with BSM & RM

- Define allocation of sales targets to the different territories in consultation with BSM & RM based on clear understanding of calendar of inputs/market growth/category growth

- Plan and achieve distribution expansion as per budget plans

- Stocks and logistics planning for the area

- Ensure distributor claims are settled in time by proper scrutiny and on field verification

- Ensure retention of agreed ROI for the distributors.

- Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.

- Develop distribution strategy in line with changing channel mix.

- Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to BSM / RM

- Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required

- Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines

- Build trust and relationship with key A/Cs including Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame

- Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand

- Execute specific promotions - exhibitions, sampling, in-store activities etc in Key A/Cs

- Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched

- Execute merchandising strategy by channels / by category and ensure shelf share greater than market for Tier 1 SKUs

- Ensure targeted productivity norms for channels and by category are met

- Ensure trade execution of new products launches as per plan to achieve 80% weighted distribution within the agreed timelines

- Assess and analyze impact of trade promotions/schemes/contests being run by the regions and communicate feedback to regional manager and trade marketing team

- Track & report activities of competition. Develop strong market intelligence and monitor competitor activities on trade channel related matters and proactively provide feedback to Trade Marketing

- Track new product launch progress and report to TMM/Mktg team/RMs with qualitative observations. Assimilating / recording are information

Interested candidate with similar profile forward cv in word format with current and expected package.

Email id : amit.approach@gmail.com

Amit
09711139231
Email ID : amit.approach@gmail.com