Area Sales Manager - FMCG

Area Sales Manager- Reputed FMCG Client

Position Name- Area Sales Manager

Main Responsibilities & Tasks:

Strategy and AOP:

- AOP target planning & tracking for Sales Managers that are consistent with Unit plan.

- Execute necessary plans to consistently grow shares in each category as per plan.

- Ensure transparent communication to the field team including partners.

- Managing discounts and distributor margins.

- Setting up and Retiring DB channels and guide on standard operating procedures.

Market Share:

- Improve market share by increasing net distribution and weighted distribution.

- Activate brands - Pack wise & channel wise activities to improve Market Share.

- Ensure asset productivity and drive corporate/regional marketing agenda.

- Develop team capabilities to address channel partner stability related issues.

- Understand financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotions.

- Possess high competition intelligence in constant monitoring of all competition.

Team Building:

- Assess performance capability & providing development feedback to team.

- Recognize Sales managers on internal/external platforms.

- Partner with Sales HR and drive Core People Processes across the team.

- Own the frontline functional skill development and Development

Experience : FMCG Sales (Similar GTM)

Qualifications : MBA (Marketing) Batch 2019-2022 (Tier 2/3)

Competencies :

Knowledge :

1. FMCG sales overview

2. Distribution Business

3. Computer Proficiency - Excel, Word, PPT, Outlook

4. Local Language and English

5. ROI Understanding