Area Sales Manager - FMCG

- Achieve monthly primary and secondary value sales target of the area for the entire product range

- Implementing the company's credit policy

- Forecast requirements of TSIs- basic growth/ geographical areas and ensure timely recruitment in accordance with the company policy and maintain full strength of TSI/ DBSR at all times in the area.

- Ensure that the new TSIs are properly inducted into the systems as per the laid guidelines.

- Ensure and conduct effective communication meetings, adhere to market contact norm (50% of available maydays), train TSIs, DBSRs, communicate company policies and other relevant information and build enthusiasm.

- Maintain open communication with TSIs and ensure building & maintaining of enthusiasm and positive attitude.

- Set annual targets for all SOs, TSIs and distributors for each product on the basis of trends and seasonality and communicate to them appropriately.

- Supervise, train and motivate his/her team of SOs and TSIs to implement plans as per agreed levels and set up systems to monitor implementation and give appropriate feedback.

- Appraise periodically the performance of each TSI against set standards of performance. Identify areas of strength and improvement, develop & implement training plans in consultation with Sales Training Manager, HR and ZSM. Recommend timely confirmation, increments and rewards etc.

- Carry out timely disciplinary measures and separation procedures, as appropriate and within the company guidelines.