Area Sales Manager - FMCG

Job Description :

- Achieve monthly primary and secondary value sales targets of the area for the entire product range

- Forecast requirements of TSI basic growth/ geographical areas and ensure timely recruitment in accordance with the company policy and maintain full strength of TSI/ DBSR at all times in the area.

- Set annual targets for all SO, TSIs, and distributors for each product on the basis of trends and seasonality and communicate to them appropriately

- Appraise periodically the performance of each TSI against set standards of performance.

- Plan town wise coverage basis their population, profile, number of outlets, business potentials, etc.

- Ensure proper planning of area coverage plans & PJP, their implementation of systematic coverage of the territory.

- Prepare distribution targets for all brands for all TSI and ensure communication.

- Train TSI and DBSR on driving distribution growths as per the plan, identify obstacles and develop innovative solutions to overcome them.

- Negotiate after necessary approvals, with distributors for services and investment in stock levels and market credits.

- Develop systems to ensure timely settlements of distributor claims, timely delivery of stocks, and ensure proper service to the distributor to his satisfaction.

- Monitor constantly stock, sales and market credit of distributors/ super stockists and take corrective actions if and as required, to ensure that the business is healthy.