Area Sales Manager - Apparel Brand

JOB PURPOSE :

To achieve the sales target in the assigned territory by selling existing and new products & developing the territory with sustained growth.

Key Roles and Responsibilities :

Financial :

- Translating the annual sales plan into quarterly and monthly, weekly operational plans and developing an areal scale, sales targets and volume goals for each product/brand, in consultation with the Regional Sales Manager.

- Managing distributors to ensure primary the sales plan is achieved as per defined objectives

- Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers and through SOs

- Ensure timely clearance of outstanding payments from distributors

Customer Orientation :

- Monitoring product movement at distributors by taking weekly updates from SOs of stock and credit limits.

- Creating area coverage expansion plan based on market intelligence and inputs from SO. Implementing the coverage expansion in alignment with company objectives and RSM.

- Timely resolution of key channel partner issues.

- Discussing service feedback with respective distributors as obtained from outlets.

People Orientation :

- Defining tasks for day (Target, Focus / NPD article, Scheme Comm. Etc.) for each Sales Officer.

- Mentoring and coaching mapped company SO's.

- Evaluating SO performance and creating customised action plan for each SO.

Internal Business Process :

- Conducting Retailer visits to observe product visibility, NPD/focus articles availability and merchandising utilization
based on market visit highlighting gaps in market and developing an action plan with SO.

- Receiving distributor orders, checking credit limit and ensuring order details are shared with billing team

Desired Candidate Profile : 2-8 years of experience in Sales with exposure to Channel Sales and Distribution management in FMCG industry.

Salary Offered: 9 - 11 LPA