Area Sales Head - FMCG

Distributor Management

- Sourcing and Appointment of Distributors in relevant Markets.

- Market and Distributor Management.

- Handling distributor issues with regard to Claims, ROI, and trade service.

- Beat designing and regular market operations, market scheming and stock management at the distributor go-down.

- Manage stock levels to ensure continuous availability of all SKUs at optimum level and regular rotation.

- Build a smooth relationship with Distributors.

- Driving Volume and Growth in the given Territory

- Initiate, Manage and Develop Sales & Distribution network in the assigned Territory to deliver optimum availability.

- Maximize distribution across the territory.

- Managing Primary and Secondary sales.

- Operation of trade schemes, display, and visibilities as defined for the territory.

- Effectively communicating the strategies through gate meetings to PSRs/SAs.

- Responsible for Coordinating and implementing consumer and trade promotional activities, sampling etc.

Channel Management :

- Awareness of various channels like grocery, general merchant, food store etc.

- Awareness of channels like Modern Trade and how to tap them effectively.

Customer Service

- Adhere to systems of order lead time and timely execution of orders by close coordination with Customer Service/Depot.

- Ensure timely collection of receivable and budgetary controls.

Team Management

- Coaching of PSRs/DSMs.

- Being a communication channel between the company and the PSR / DSM.

- Allotting clear responsibilities to team members- assigning targets/execution parameters etc.

Data Management & Reporting

- Map and report Competition Activity.