Area Marketing Manager - FMCG/Consumer Durable

Our client is one of the top MNC and is looking at a highly energetic and enthusiastic person who will take care of their Marketing Operations in the area. Area Marketing Manager (AMM) will be responsible for developing, Implementing and executing the marketing strategy in the region. He will be the Single point of contact for all BTL activities for the assigned geography/channel. His role is a mix of execution and concept creation/planning (60% execution; 40% planning/strategy).

A. Basics

Role Area Marketing Manager (Geography Scope - North and East India)

Location - Gurgaon

CTC INR - 20-22 LPA

Reporting Regional Marketing Manager

Experience : 5-7 Years

Education : MBA in Marketing

B. Content & Context Factors : 

1. Plan and execute marketing strategy in the region in close conjunction with the sales team.

2. Be customer facing to drive

a. Best in class Retail execution and Measurement as per processes

b. Consumer engagement activities primarily BTL/ on ground to build consideration and preference.

c. Channel Partner engagement

d. Rural Marketing program across the rural/semi urban towns

3. Ensure financial planning for the region and adherence of F& C processes.

4. Build a regional marketing calendar capturing Launches, channels initiatives, festivals, BTL activities to drive sell outs.

5. Regularly monitor and Manage Visual Merchandising teams as an extended team to ensure 100% execution at retail.

6. Manage and develop network of external agencies / Vendors to ensure high quality delivery of marketing activities.

C. Critical Success Factors (CSF) : 

1. High quality retail and instore execution

2. Sell out focused tactical activities to support sales team

3. Smooth rollout of all marketing campaigns

4. Good communication and interpersonal skills- power point and presentation skills.

5. Collaborative nature, willing to work in a matrix organisation with multiple stakeholders.

6. Ability to work in a dynamic, changing environment, Start up Mindset

7. Result oriented, go-getter

8. Attention to detail and execution focused.

9. Previous roles - Retail marketing, Product manager, Brand manager, BTL, activation manager, VM

Interested candidates with relevant experience only can share their CV  or call at 9654607577 asap.