Area Marketing Manager - FMCG

Area Marketing Manager is responsible for developing, Implementing and executing the marketing strategy in the region.

- AMM is the Single point of contact for all BTL activities for the assigned geography/channel.

- AMM role is a mix of execution and concept creation/planning (60% execution; 40% planning/strategy).

Key Responsibilities/ Tasks-

1. Plan and execute marketing strategy in the region in close conjunction with the sales team.

2. Best in class Retail execution and Measurement as per processes

3. Consumer engagement activities primarily BTL/ on ground to build consideration and preference.

4. High quality retail and instore execution.