Area Marketing Manager - Beverages - IIM/MDI/ISB/FMS

Position Overview :

To provide marketing and operations help to Franchise Bottling units of UP or East for identifying and gaining profitable opportunities for our brands.

Key Responsibility Areas :

Marketing Planning & Execution :

- Lead the marketing function for the region through an in depth understanding of the beverage landscape and customer/consumer profile of the zone.

- Constantly track customer and consumer trends to understand its impact on brand portfolio and to help provide thought leadership to the bottling units and brand teams

- Integrate all marketing efforts (advertising, promotions, and experiential, marketing asset) and be the custodian of on ground communication (consumer & shopper)

- Co-develop implementation plan for all marketing activities with the bottling units and Implement appropriate tracking procedures to ensure proper execution of these activities.

- Define marketing DME requirements in collaboration with the units and assist in its executions and control identify market execution metrics which will support the delivery of business objectives.

- Monitor execution scores, analyze trends and design corrective action for the franchise.

- Be the custodian of new product/pack launch in the region

Operational Responsibility :

- Provide relevant inputs basis insights/data to drive right pack/price mix in market

- Provide regular analytics to help course correct and to identify new opportunities

- Proactively collaborate with the bottling team and marketing vertical within the BU.

- Develop and implement plans to drive Volume and Market Share (Volume and Value) targets across brand, pack and channel while enhancing system profitability.

Functional Skills :

- Problem Solving, Understanding of analytical as well as financial levers. Interrogates data to identify core business levers. Leverages financial rigor to prioritize and allocate resources

- Ability to identify and act on opportunities.

- Sales and distribution/ Marketing experience

- Influencing the system and balancing short and long term priorities. Ability to influence multiple stakeholders.

- Ability to work with cross-functional teams. Advanced collaboration Skills.

- Understands the operational fundamentals of our bottling system. KO system knowledge and clear understanding of the dynamics of the soft drink industry.

RELATED EXPERIENCE REQUIREMENTS/ QUALIFICATIONS :

- MBA from a Premier Institute

- 3-6 years relevant working experience in FMCG Company.

Richa
8130722245