Area Manager - Sales - Paint Industry

Area Manager (Paints)

Job Description:

Responsibilities:

The Area Sales Manager will be responsible for developing the sales function within their respective area and geography. The key work deliverables include:

- Acting as the company's representative for various stakeholders.

- Collaborating closely with Contractors & Retailers to establish and strengthen the Paints brand.

- Maintaining a consistent pipeline of customers.

- Managing key dealers, understanding dealer behavior, converting competition dealers, and driving growth at dealer counters.

- Creating monthly plans, including territory-wise and dealer-wise planning, security deposit planning, new dealer appointment plans, and predefined journey planning for Territory Leaders.

- Understanding policies, schemes, incentives, and conducting overdue analysis.

- Analyzing the forecasting process, allocating stock from RDC to CFA, and maximizing stocks.

- Identifying category-wise potential and growth opportunities, planning category-wise promotions, organizing customer meets, and increasing market share.

- Providing consultation on painting solutions for project sites and identifying business opportunities.

- Strategizing for depot geography in both short-term and long-term perspectives.

- Analyzing area-level data to identify gaps and initiating necessary initiatives.

- Expanding the overall sustainable sales potential in the area by exploring and opening new clients.

- Conducting market mapping and providing reliable information on the business ecosystem, customers, areas, and competition to management.

- Monitoring and acting upon competitor activities in the region for the company's benefit.

- Creating plans to achieve assigned business objectives for the depot on a monthly level and working towards achieving targets within the budget.

- Implementing project-specific initiatives and schemes.

- Providing effective and timely solutions to clients' problems to ensure complete customer satisfaction.

- Ensuring material and services availability through coordination with other functions.

- Guiding and supporting the frontline team.

Candidate Profile:

Educational & Work Experience:

- Full Time PGDBM / MBA from a reputed institute with 10-12 years of experience in Retail Sales, Decorative Paints, Building Dealer & Contractor Network, Sales, Business Development, etc.

- Demonstrated experience and success in the Sales function with an extensive network in the required geography.

- Experience in team handling (on-rolls employee).

Key Competencies/ Skills:

- Extensive expertise across multiple industries.

- High energy and drive to build and grow the business in a highly competitive environment.

- Flexibility in traveling across locations in the assigned territory.

- Strong facilitation, influencing, and collaboration skills.

- Effective management skills.

- Ability to see the broader organizational view and act with a sense of urgency.

- Clear and concise verbal and written communication skills.