Area Manager - Sales - Focus Products Segment - Chemical Firm

Business objectives :

- Plan and drive initiatives to establish focused products in the market and maintain sustainable sale potential for focused products

- Study the market for new products and analyze the potential opportunities and come up with ways and initiatives to drive sale of new products

- Explore business opportunities with different stakeholders for focused products and design strategies and initiatives to generate demand

- Design and execute field marketing activities around the focused products with a view to increase adoption and depth

Integration :

- Integrate with other verticals and extend support in driving initiatives for launching and establishing of focused products in the market

- Management and effective utilization of resources made available for driving the required sales for focus products

- Collaborate with Supply Chain, Brand and Retail team to ensure availability of material stock of focused products in line with demand

Contractors Engagement :

- Design schemes related to loyalty programs in coordination with internal stakeholders to encourage participation and upgrade contractors

- Value and Volume target for focused products

- Product level value and volume targets

- Network expansion as per target set

- Growth and Retention of targeted set of Contractors Internal HR Document-Strictly Confidential

- Design programs for contractors to create product awareness and communicate product strength vis-- -vis products in the market

Market Intelligence :

- Conduct consumer research and keep track of key parametersto enhance the product as well as its servicing as per the consumer requirement

- Devise ways in which the product strengths can be communicated to the consumers and influencers

Team Management :

- Work on growth and development of the reporting team by providing them with required inputs, direction and opportunities.

- Productive utilization of manpower resources to drive business growths Contact Prerna for details/application: