Area Business Manager - Retail

Process Contribution

Sales: Sales Planning: Business Plan Formulation

1. Provide inputs on all activities effecting the functional P&L like quarterly budgets, annual targets, expansion plan etc. for the regions to Lead Retail

2. Develop and jointly agree on the annual business targets of the respective regions based on the sales targets driven by the corporate, market analysis on potential sales for the next year, and develop state-wise/ brand-wise/ variant-wise/ targets

Sales: Evaluation and Control: Conducting Business Performance Reviews

1. Monitor the financial performance of the areas against budgets to identify areas of unsatisfactory performance; propose countermeasures and potential performance improvement opportunities periodically

2. Develop and implement reporting & review mechanisms to track operational performance and propose course correction & corrective action, as appropriate.

Sales: Marketing

1. Create and seek approvals on marketing plans and budgets for EBOs & FTS stores in coordination with Lead Retail after analysing the markets & competition

2. Create and seek approvals on the annual overhead expenses in the region which include VM fixtures, travel expenses etc.

3. Design and develop the marketing support to the EBO & FTS stores in terms of VM updation, gift with purchase introduction, promotions etc.

4. Develop proposals on innovative ways of promotion and negotiate with local stakeholders

Sales: Operations: Scheme Management

1. Provide inputs to Lead Retail -product to develop nation-wide schemes

2. Design, develop and seek budget approvals on region specific schemes for potential seasonal improvement in sales

Sales: LFS Operations: Incentive Management

1. Ensure smooth execution of the annual incentive schemes for the staff

2. Conduct quarterly review to assess the effectiveness of the incentive scheme and propose course corrections accordingly

Sales: LFS Operations: Training and Development

1. Conduct training need identification exercise for all RE's and coordinate with the HR team to execute trainings

2. Ensure new product introduction training and retraining to all store staff in coordination with the HR team

Sales: LFS Operations: Recruitment & Selection

1. Conduct interviews to support selection for critical positions in the region with coordination from the HR teams

People & Talent Management

1. Drive a culture of diversity, performance and transparency in the region and ensure the employees in the region are engaged.

2. Mentor and develop staff using a supportive and collaborative approach.

3. Ensure talent pipeline is created by succession planning for the critical positions in the region.

4. Set Objectives for Reportees aligned to the organizational /functional.

5. Liaise with HR on vacant positions.