Aqualite - New Product Development Role

- Driving new product development and/or innovation of existing products

- Ensures conceptualization and finalization of new ideas

- Assessment of feasibility of newly identified product /extension concepts/innovations

- Go-to-market execution for the assigned categories for improved market performance (e.g., market share, profitability etc.).

- Interprets market research, consumer insights and brand analytics to understand drivers of business and brand value for strategic decision making.

- Drives product conceptualization, positioning & new product development in collaboration with Cross Functional Departmental Heads.

- Oversees new category/product development and new category/product launches (Categories would include mix of new brand work, new category work and existing brand's new category work) in market including communication development, packaging development and marketing initiatives.

- Reviews competitive environment for product offers in the same consumer need space, market factors and organizational capabilities.

- Focuses on strengthening brand equity by monitoring growth of product portfolio, market share improvement and competitive assessment