Apurva Natvar Parikh Group - Manager - Marketing

Marketing Manager

Looking for MBA - Marketing freshers OR with 2-3 years of experience in marketing.

Key Responsibilities:

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Analyse consumer behaviour and adjust email and advertising campaigns accordingly

- Strategising & executing offline marketing campaigns and tracking the efficacy

Technical Skills:

- Proficiency with online marketing and social media strategy

- Proven success in designing interactive applications and networking platforms

- Solid knowledge of website analytics tools

- Experience in setting up and optimising Google Adwords campaigns

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets