AppsForBharat - Manager - CRM

CRM Manager

Strategy:

- Planning & strategising (Recurring, Moment based, Exclusive) campaigns to increase user activation, retention & improve user experience

- Develop user activation/onboarding campaigns for various user journey stages

- Develop transactional, promotional & informational content & user targeting strategies that maximise user retention, reactivations and growth CRM Operations

- To execute Push Notification / Email / Whatsapp / SMS / AppInbox / WebPush campaigns with the objective of providing a great user experience across all their interactions with the product.

- Data backed optimisation in driving key metrics across engagement and retention

- Execute and Measure various user journey frameworks to ensure user delight and faster habit formation

- Cross functional collaboration between Product, Design and Marketing teams to enhance Product appeal, Creatives and communication

- Owning end to end creative conceptualisation and creation in collaboration with the in-house design team

Measurement:

- Tracking of all these sender reputations (IP/domain), inbox placement, conversion optimization etc

- Tracking the conversions from Push Notifications and SMS campaigns and improving the conversion percentages and numbers

- Working closely with Data team to understand key movers and implement learnings into strategy for continuous improvement in User delight and key business objectives

Requirement:

- 2 + years of core work experience

- Experience and Understanding the use of "CLEVERTAP"