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Shantanu Karnik

Lead - Talent Management at Appsforbharat

Last Login: 07 March 2024

Job Views:  
929
Applications:  311
Recruiter Actions:  227

Job Code

1374466

AppsForBharat - Manager - Brand Marketing

3 - 7 Years.Bangalore
Posted 4 months ago
Posted 4 months ago

About AppsforBharat:

We are developing a range of mobile and web apps that will holistically address the devotional and spiritual needs of our users. Our first app (Sri Mandir) was launched in November 2020 - this app is at the intersection of spiritual offerings and gaming, and with that, we are moving a large offline behaviour online. It already has 1+ million Monthly Active Users with a 4.8 rating on Google Play Store.

The user love that we have been getting is overwhelming & inspiring; and with our growth rate, we will be serving tens of millions of users in a few months from now.

We are alumni of IITs & IIMs, and have previously built and scaled high-growth startups. We are a Series-A funded startup, backed by Sequoia Capital, Elevation Capital, BEENEXT, and Matrix Partners. We are now adding more hands to our team in Bengaluru, India.

Hero App Srimandir:

Sri Mandir is a flagship product that is conceptualised, developed and promoted by AppsForBharat.

Sri Mandir is created to fulfil the devotional and spiritual needs of hundreds of millions of Indian users. Sri Mandir offers a virtual temple experience where devotees can set up their own temple, offers utilitarian sections where one can view daily Panchang and take astrology consultation, and also helps people connect with religious institutes, and cultural leaders through communities. Sri Mandir also offers a carefully curated vast repository of ancient texts, mythological stories, simple versions of Geeta interpretation and stories about saints and their life to know more depth of Hinduism.

Key Responsibilities :

Brand Strategy: Develop and implement comprehensive long-term brand strategies that align with the company's vision and business objectives. Collaborate cross-functionally to ensure brand consistency across all touchpoints.

Brand communication: Oversee the creation of compelling and impactful communication that resonates with target audiences. Ensure content aligns with brand guidelines and effectively communicates key messages.

Campaign Management: Plan, execute, and optimize brand campaigns to enhance brand visibility and engagement. Analyze campaign performance metrics and adjust strategies accordingly.

Market Research: Stay abreast of industry trends, competitor activities, and market dynamics. Utilize market insights to identify opportunities for brand differentiation and growth.

Collaboration: Work closely with internal teams, including product, design, and communications, to ensure cohesive brand representation. Establish strong relationships with external partners and agencies.

Budget Management: Manage and optimize marketing budgets on Social Media and Branded channels effectively, ensuring a strong return on investment.

Culture: Foster a culture of creativity, innovation, and collaboration within the team.

The successful applicant :

- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

- Proven brand marketing experience of 3 to 5 years in the B2C domain.

- Strong analytical skills and the ability to translate data into actionable insights.

- Excellent communication and interpersonal skills.

- Demonstrated success in developing and executing successful marketing campaigns.

- Ability to thrive in a fast-paced, dynamic environment.

Additional Perks:

Our office is located in the green and leafy streets of HSR Layout, Bangalore, and is designed to feel like a mindfulness zone with the sound of falling water, greenery, great books to read, great coffee/tea, and a great team alongside you to build with.

As a company, we believe in autonomous small teams for maximum impact. We strive for organizational growth to align with your growth as an individual. We sincerely work towards building an inclusive culture where we celebrate your individuality and ideas are encouraged by everyone. We seek people who naturally demonstrate our values, who understand India, the challenge ahead of us, but can also solve this for the rest of the world. In addition, we also have:

A competitive salary.

Peaceful & pet-friendly office at the heart of HSR Layout

Medical cover for you and your loved ones

Do your most meaningful work alongside us. Be a part of something big.

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Posted By

user_img

Shantanu Karnik

Lead - Talent Management at Appsforbharat

Last Login: 07 March 2024

Job Views:  
929
Applications:  311
Recruiter Actions:  227

Job Code

1374466

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