ApplyBoard - Director - Performance Marketing - IIM/ISB/MDI/FMS

Director - Performance Marketing (top tier school)

The Opportunity :

We are looking for an experienced individual who wants to be a pillar of future growth. You're analytical. You're strategic. You can recruit and build a world-class digital marketing team. You report to the individual who oversees all global marketing efforts for the company. This role is responsible for all SEO/SEM,

front-end web development and all social channels across the company. You're responsible for real revenue growth of the company.

What you'll be doing every day :

- Create, implement, and optimize performance marketing strategy & own budget/ROI for paid performance initiatives with a data-driven philosophy

- Determine cost per acquisition goals based on marketing spend/budget and by channel

- Liaise with Growth, Brand, Product, Design & Comms to increase adoption & engagement for key initiatives through cohesive strategies

- Collaborate with cross-functional teams to launch omnichannel campaigns to increase leads & conversions

- Manage web development team and drive impactful conversion optimizations by introducing testing methodologies across organic & paid channels

- Ensure messaging across all channels are consistent & aligned on with key stakeholders

- Manage team of Social Media professionals and drive incremental engagement across Company's channels

- Understand the customer journey across channels and optimize based on incrementality & attribution

- Enhance and monitor web analytics dashboards and key reporting tools to track and report on key performance indicators of media & organic activity

- Proactively create autonomous workstreams

- Mentor and grow in-house team of Digital Marketers and their capabilities

- Discover, onboard, and implement external partners as needed

- Monitor competition and provide ideas to stand out

- Be an advocate for growth improvements across the entire company

What you bring to the table :

- Deep knowledge of SEO/SEM and web analytics

- Working with martech roadmaps and prioritization

- Thoughtful leadership and forward planning 12-18 months out

- Outrageous attention to detail - you find mistakes that others don't

- Pragmatism and critical thinking on measurement & analytics

- Knowledge of how a product team works, and the ability to work with them

- Rigorous recruiting approach and coaching experienced team members

- Ability to think strategically and critically about complex problems

Ideally, you also have experience with some of :

- Experience leading or working with social media teams

- Working with platform-centric companies