Applexus Technologies - Product Marketing Manager

Product Marketing Manager

(Applexus Leadership Development Program)

About Applexus :

We are a global technology leader offering business consulting and SAP services to customers in the retail, fashion, and consumer products industries. Since our inception in 2005, Applexus has always put the customer first, developing technology solutions that help them transform their business. Headquartered in Seattle, Washington, Applexus operates out of centers in North America, the United Kingdom, the Middle East, and India.

We are committed to making a positive impact by serving our communities worldwide. Applexus is seeking to hire a Product Marketing Manager for developing and executing comprehensive, highly strategic, measurable marketing and communication campaigns tailored to the needs of our products. You will help drive the business strategy and vision for the product and be accountable for its success globally. This position will be responsible for carrying out the strategic marketing plan to achieve revenue and lead generation goals, as well as managing public relations, brand awareness, internal company communications, special events and sales support.

You will act as an adviser to business leaders driving the content and social transformation and helping to develop the company's future brand marketers. A successful candidate will be self-driven and detail oriented, possess excellent business judgment and have a keen eye for value along with great networking skills.

Applexus Leadership Development Program

This position is part of the Leadership Development Program at Applexus. The program aims to groom the selected candidate into a marketing leader by working on projects that have a lasting impact on our business alongside a team of supportive and inspired colleagues and leaders. In addition to Product Marketing Management, the selected individual will be working with the Executive Leadership of Applexus on key strategic initiatives.

Qualifications:

- MBA with specialization in marketing from top business school 1-2 years experience

- For fresh MBA graduates, experience in a product marketing related role prior to MBA (preferably in IT industry) is required

Skills & Competencies:

- Outstanding communication and interpersonal skills.

- Good organizational and planning skills.

- Skills to strategize, create and manage marketing activities to position and promote service & product offerings

- Outstanding written communication and story-telling skills

- Work closely with the Filed Sales & Account management teams to help serve customer and company needs in the most profitable way.

- Ability to lead and motivate a team.

- Ability to analyse, observe and monitor market trends.

- Strong understanding of technology

- Ability to communicate clearly and effectively with different functional groups, business owners, and senior business leaders.

- Ability to team with and influence people at all levels across functions.

- Excellent presentation and client facing skills

- Strong leadership skills to lead by influence and not authority.

- An initiative person who have a positive attitude to everyone.

The Job Responsibilities will include:

- Responsible for defining the product's messaging and positioning that resonates with our customers and brings out our unique Selling Point

- Maximize marketing effectiveness and efficiency by gathering and disseminating best practices, procedures and objectives.

- Contribute in terms of thought leadership and strategy for the brand across all platforms. Drive thought leadership enlisting contributions from SMEs across the whole firm.

- Generate mindshare through webinars, social media, industry events, analyst outreach and customer campaigns

- Develop strategic direction for the social media presence across all current social platforms (Facebook, Twitter, Instagram, Pinterest etc.) and ensure execution.

- Brainstorm, Ideation and implementation of new and creative marketing strategies

- Develop, write and maintain internal and external communication systems (intranet, newsletters, emails, corporate announcements).

- Strategize, improve and manage the product webpges as well as social media channels

- Implement online marketing campaigns to drive new leads and trials, including email marketing, newsletters, social media and mobile.

- Review and edit promotional materials for marketing effectiveness and adherence to brand guidelines

- Evaluate emerging technologies and provide thought leadership perspective for adoption where appropriate

- Work closely with Field Sales & Account management teams for lead generation activity through marketing campaigns.

- Monitor marketing expenses, results, and other important metrics.

- Recommend creative and cost-effective marketing strategies for inclusion in yearly plan.

- Build collaborative, consultative relationships across the organization.

- Manage public relations efforts

Compensation - Compensation will be competitive, and based on the specific candidate:

Location - Trivandrum/ Chennai

Start: Immediate to 20 days