App Growth/Performance Marketing Role - Online/Internet

Duties and Responsibilities:

- Develop innovative growth hacks to drive user growth and engagement through various channels and programs

- Building channels (Google, Facebook, display, affiliate, partnerships) to acquire new users and customers on both web and app experiences.

- Manage all acquisition campaigns on paid media (Search, UAC, Facebook, DV360, Affiliates, Third Party Platforms, etc.) to maximize new user growth at lowest CAC.

- Manage agencies to deliver, monitor and report on daily, weekly, and monthly KPIs against targets.

- Continuous experimentations and running A / B Testing on campaigns, messaging and targeting to improve ROI.

- Drive technology led innovations and conversion improvement for digital channels by working closely with Product and Tech team

- Analyzing user journeys to identify actionable insights and recommendations, followed by quick experimentation via A/B testing on traffic/funnel enhancement to derive immediate impact on KPIs like conversion, Average order value, etc.

- Analyze creative performance by market and come up with new creative options working with the agencies and brand team.

- Identify data trends and insights, and optimize spends and performance based on the insights