We are seeking a media optimization specialist capable of driving commercial success at scale while increasing customer acquisition with improved efficiency.
Key Responsibility:
- Managing advertising spends to achieve the business results from different digital channels including Google Ads, Facebook Ads, Programmatic Media, Affiliates and Partnership campaigns.
- Measure ROI, define KPIs and be responsible for budget planning and monitoring
- Leverage analytics and analyse customer behaviour to improve the campaign performance.
- Solid knowledge of online advertising tools such as DV360, Adobe Advertising Cloud, Facebook Marketing Platforms (FMPs), Linkedin Ads, Quora Ads, Bing Ads, Google Merchant Center.
- Collaborate with Product, Tech, Design & Brand teams to drive better landing pages, creatives and communication strategy for each channel.
- Stay on top of key trends and best practices in digital advertising space, competitive landscape and the industry to develop winning strategies.
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