Apollo 24|7 - Marketing & Brand Manager

The candidate will have to follow the brand management direction of the organization and would be empowered as a brand custodian.

- Lead creative pursuits for the brand and manage marketing partners.

- Lead communication and engagement requirements of the brand for all stakeholders including partners, customers and providers.

- Lead all engagement and community building initiatives of the brand with emphasis on lead generation and return on brand investment.

- Lead the customer communication and content marketing initiatives of the brand.

- Responsible for brand awareness, recall and degree of engagement among the target segment.

- Key stakeholder in managing the marketing budget efficiently for the brand.

- Key stake holder in media planning initiatives for the brand for both online and offline initiatives.

- Key stakeholder in planning of ATL & BTL initiatives for the brand on a pan India level

Skills & Competencies :

- Displays creativity and willingness to innovate in customer communication.

- Should exhibit a high level of integrity and lay emphasis on setting ethical standards across the organization; should be able to lead by example

- Should have the ability to translate the organization product offerings into effective marketing campaigns.

- Is able to champion the use of technology within the function to improve the business performance

- Is well networked in the markets and is well versed with the functioning of the marketing team.

- Strong analytical skills for decision making purposes.