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28/01 Nagesh
Manager - Talent Acquisition at Apollo247

Views:569 Applications:117 Rec. Actions:Recruiter Actions:32

Apollo 24|7 - Head - CRM (6-12 yrs)

Gurgaon/Gurugram Job Code: 1039667

CRM Lead at Apollo24|7 will drive the marketing engagement adoption and own the customer success metric for the organization.

He/She understands the importance of customer relationship/lifecycle management and gets a complete suite of marketing services - Push, SMS, Email & WhatsApp campaigns, Loyalty Programs - executing them to drive incremental revenue, generating new and repeat purchases and extending customer life-span.

Key areas of responsibilities

- Design and plan CRM campaigns to drive transactions from new/existing/dormant customers. Work on the CRM calendar with an Omni-channel approach.

- Plan and design the automated CRM journeys to drive enhanced engagement with the users

- Drive and monitor DAU & Conversion for different types of users and work on reducing uninstalls through win-back initiatives

- Own the product adoption metrics for Engagement product line (Engagement, CRM, Loyalty program, Feedback)

- Set-up internal processes and marketing strategies for service up-sell, execution, reporting and resource-allocation basis customer segmentation

- Draw insights from quantitative and sentiment analysis and leverage these findings across marketing and product domains to solve for customer engagement and churn metrics

- Manage a team of 10+ resources for CRM execution to drive adoption, engagement and revenue metrics for the department

- Collaborate with the Product Management to ensure Product Market fit of Engagement product line at any given point of time

Team Size: 10+ CRM team members

Qualification - MBA from a tier-1/2 institute

Experience-

- Ability to solve complex problems smartly

- Exposure to start-up ecosystem

- 6-10 years of relevant experience in CRM

- 3+ years experience in people management

- Excellent understanding of CRM marketing concepts and best practices

- In-depth knowledge of Google Analytics and CleverTap

- Should be proficient in MS excel.

- Excellent communication and interpersonal skills

- Hunger to own the product & take it to the next level

- Healthcare industry experience is a plus

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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