ApniBus - Performance Marketer - Digital Marketing

RESPONSIBILITIES:

1. Create engaging and persuasive content for online marketing campaigns

2. Manage the execution of multi-channel performance marketing campaigns across various digital platforms (e.g. search engines, social media, programmatic advertising, etc.)

3. Own end-to-end execution, while working closely with Business, Creative, and Analytics teams. Collaborate with the creative team to develop ad creative and copy that resonates with target audiences and run project/creative kick-off meetings

4. Design and implement impactful social media marketing campaigns to enhance brand visibility and engagement

5. Manage the project schedules to ensure completion on time.

6. Manages project estimates to ensure projects stay on budget.

7. Stay updated on industry trends and emerging technologies in performance marketing.

8. Should be able to target specific audiences and track the success of campaigns, enabling refined targeting and better use of resources

9. Define performance marketing strategy across paid search, paid social and other sponsored publisher channels to deliver on quarterly revenue and CAC targets.

10. Navigate cross functional relationships with Tech, Analytics product & Creative teams to solve problems or to up performance of marketing campaigns.

Key Skills and Qualifications:

1. Experience of 1-2+ years of experience in performance marketing across facebook, instagram, Google; preferably for tier 2-4 audience.

2. Proficient in digital marketing tools and platforms, such as Google Analytics, Google AdWords, and Facebook Ads Manager.

3. Created high business impact and worked in high growth b2c start-ups in growth marketing, preferably in user growth functions.

4. Analytical mindset with the ability to interpret and act upon campaign performance data.

5. Have excellent understanding of channels like Google, Facebook and Tier 2-4 Social Media Platforms for performance marketing

6. Understanding of performance marketing KPIs and analytics

7. Highly developed interpersonal and communication skills with great project management expertise.