ApnaKlub - Performance Marketing Manager

About us :

ApnaKlub is a social commerce platform for wholesaling FMCG goods, like packaged food, beauty, and personal care products, to Kirana stores in non-urban India.

Job Description :

- Managing cross-functional work streams

- Responsible for Overall planning, account operations management

- Driving retention for the company - user profiling, customer segmentation, cohort analysis

- Setting up new engagement marketing programs, experimenting aggressively, and prioritizing initiatives to scale the number of repeat users on the platform

- End-to-end ownership of strategic and operational initiatives for engagement marketing campaigns including budgeting, tracking, creative production, journey optimization.

- Report on monthly performance, targets and trend data, sharing key insights with the senior leadership team

- Identify market opportunities that will strengthen ApnaKlub's foothold as the preferred selection for procurement needs

- Develop a model of iterative testing and optimization of all campaigns to drive efficiency

- Work closely with other Growth teams to build insights and actionable ideas at the user level

- Work closely with the local content and marketing teams to build the right frameworks that can drive acquisition efforts by micro cohorts and user segments

- Drive acquisitions through digital marketing initiatives with a focus on programmatic inventories, engines, display networks and video platforms

Requirements :

- Experience leading high-cadence controlled experimentation

- Ability to turn complex data and insights into easily understood data stories

- Ability to lead with influence and work collaboratively with multiple cross-functional teams

- 3+ years of experience in managing complex projects with multiple stakeholders with high attention to detail

- A willingness to work outside of the scope in order to bring alignment and better overall outcomes to the business at large

- Proficiency with running large performance marketing campaigns, data and attribution tools, deep analytics, performance monitoring

- Having a growth mindset and someone who is comfortable in a cross-functional environment and has to work on challenging problems and deal with ambiguity.