Antuit - Social Media Specialist

- Social Media Specialist you will be working with the Marketing Lead to implement social media and community engagement strategy for Antuit.

Implementing the social media strategy :

- Develop a plan, decide performance parameters, objectives and content to implement the social media strategy.

Managing social media properties :

- Across standard but not limited to the popular social media networks using social media management tools such as - Hootsuite, Tweetdeck etc. You will be responsible for scheduling the posts and participate in campaign level activities.

Customer engagement :

- Monitor customer sentiment and respond professionally and appropriately to customer feedback on public channels. Your goal is to encourage and thank positive feedback and appease unhappy customers.

Stay on top of the trends :

- Keep abreast of the latest trends in social media and advise the marketing lead on their pros and cons. Be the first mover.

Competitor research :

- Do an in depth research on competitors across social media channels and advise on content planning, content strategy, marketing campaigns, latest developments, what's working and what's not to stay ahead of the competition.

Research :

- Monitor latest industry trends, website, forums, blogs, thought leaders, influencers across the internet to inform and improve the social media

- Encourage social media adoption : Run campaigns and hold training sessions internally to encourage maximum participation from internal teams

Social Media Analytics :

- Run reports, manage brand performance, make informed decisions, optimize content and performance using industry standard social media analytics tools as well as Google Analytics.

Educational & technical Qualifications :

- At least 4 years of hands on experience in managing corporate social media properties

- Expert in written and verbal communication in English. Should have excellent knowledge of content writing and digital content types blogs, info-graphics, SM posts etc.

- At least 4 years of Hands on experience on Google Analytics, Social media publishing and social media analytics tools such as buffer, quintly, hoot-suite etc.

- Working (basic) knowledge of a marketing automation tool such as Marketo, Pardot, Act On is a plus

- BE,BBA or any other equivalent degree (MBA is a plus)