Posted By
Posted in
Sales & Marketing
Job Code
344585
As SEO specialist you will be responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, optimizes PPC campaigns, analyses competition and attempts to improve the clients' sites' rankings in major search engines.
Responsibilities :
- Review and analyse corporate websites for areas that need to improved, deleted, or revised.
- Manage all aspects of the corporate website
- Prepare detailed strategy reports.
- Identify the least expensive but most powerful and profitable keywords for client sites.
- Optimize pay-per-click campaigns.
- Analyse competition and suggest changes as per competitor analyses
- Hands on experience in using SEO tools - google webmaster, google analytics, google adwords, SEO moz or similar tools
- Advanced understanding of both on-page and off-page optimization techniques
- Improve a company's organic search results.
- Write effective headlines, body copy, and websites.
- Ensure websites are filled with optimal keywords.
- Place keywords appropriately in copy to gain most search engine traffic.
- Write effective call-to-action statements.
- Write original, powerful SEO content for blogs and websites.
- Implement off-page SEO content strategies such as coding, header tags.
- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
- Strategize ways to improve and track site performance.
- Compile and present SEO performance reports.
- Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
- Utilize basic programming and web design skills to enhance SEO to create advanced SEO strategies.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
Skills :
- Prior experience on managing SEO on websites with wordpress CMS
- At least 3 years of hands on experience in using Google analytics & Google webmaster
- Good knowledge of preparing reports and presenting insights to function and business leads
- Google analytics or Adwords certification is a plus
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Posted By
Posted in
Sales & Marketing
Job Code
344585