Product Marketing Manager - Develop deep customer insights using the customer development model for customer discovery, customer validation, customer creation, and customer building - Apply a learning through discovery framework to market development, market segmentation, market refinement, and competitive intelligence analysis - Own, define, and refine the GTM project plan for each GTM innovation phase: verify, incubate, and launch - Lead cross-functional GTM working groups (across sales, service, marketing, product, content, finance, legal, BI/Ops) through collaboration and advocacy to evaluate ideas, move workstreams forward, meet deadlines, and ensure alignment throughout the process - Respect the brutal truth by defining and measuring milestones, metrics, and revenue related KPIs for each initiative - Develop value propositions, key messaging and positioning for Antier's products, aligned with the global brand strategy; - Understand and identify Antier's users' needs and work together with the product teams to make sure our products cater to those needs and solve real problems for our users; - Collaborate with product & marketing teams to build effective go-to-market strategies, starting from user insights and leveraging the owned, earned and paid communication channels; - Consistently monitor the funnel health across multiple markets and build data-informed global campaigns to drive awareness, adoption, and engagement for the products you own; - Run experiments to test hypotheses and bring analytical insights to campaigns, built with a strong bias for growth and impact.

Punjab

Others

Antier - Manager - Product Marketing 

Antier - Manager - Product Marketing  ,Job Description for Antier - Manager - Product Marketing  in Antier Solutions Private Limited in  Punjab Others for (1-4) years of experience. Apply Now!

Job Description for Antier - Manager - Product Marketing  in Antier Solutions Private Limited in  Punjab Others for (1-4) years of experience. Apply Now!