Anlage Infotech - Vice President - Marketing

Roles & Responsibilities :

- Develop and execute marketing strategies to promote LogiNext platform in transportation, delivery, retail, CPG, food and beverage and other similar industries and generate enterprise leads.

- Developing and implementing a cohesive marketing plan to increase brand awareness.

- Develop marketing strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

- Design, build and maintain our social media presence.

- Scale social media presence across all the platforms, identify trends and insights, and optimize spend and performance based on the insights. Preferably own an active social media profile and build a leadership brand around him/herself.

- Develop an expertise on the product features and lead the product marketing initiatives. Produce valuable and engaging content for LogiNext website and blog that attracts and converts our target groups.

- Build, coach, retain and replace team members as per the stage of the organization. Provide thought leadership and perspective for the team where appropriate.

- Monitor all marketing campaigns and improve them when necessary.

- Be the face of the organization for all internal and external stakeholders including investors. Possess superior communication and presentation skills along with a long term outlook on the relationship with LogiNext.

Experience and Skills required :

- Master's degree of higher in business management, marketing, science, statistics, engineering and/or technology.

- Minimum 11 years of global (not only India focused) experience in B2B marketing, SaaS, cloud platforms or technology consulting, especially any experience of scaling revenue across US and Europe.

- Experience of marketing methodologies across channels like SEO, SEM/PPC campaigns, social media, content generation and distribution, analyst relations, public relations, technology product marketing, corporate communications, event management, etc.

- Direct or indirect experience of tools like CRM (HubSpot), Google Adwords, Google Analytics, PR Newswire, Gartner etc would be an added advantage.

- Able to work and thrive in a fast-paced, rapidly changing work environment.