Anlage Infotech - Senior Manager - Marketing

Roles & Responsibilities :

- Develop marketing strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

- Design, build and maintain our social media presence.

- Plan and execute all marketing, sales and client engagement related activities, building an effective communication program in sync with the company business objectives.

- Support and execute major marketing campaigns, Digital, Networking, Events and Lead Generation.

- Plan digital marketing campaigns, social media, content marketing including web, SEO/SEM, email, social media, Wordpress and display advertising.

- Identify trends and insights, and optimize spend and performance based on the insights.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Experience and Skills required :

- More than 4 years of experience in B2B Marketing with IT or any software industry organizations.

- Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads..

- Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns..

- Experience in public relations, corporate communications, content marketing, or event management will be an added advantage..

- Able to work and thrive in a fast-paced, rapidly changing work environment.