Anchanto - Manager - Email Marketing

Key Accountabilities/Responsibilities

- Manages the creation and execution of promotional, lifecycle, and transactional email marketing programs to consumers

- Maintain and execute on-going test/learn of email campaigns

- Works closely with agencies, marketing managers and the sales team to design and execute programs. Ensures accuracy, quality, and brand consistency in communications.

- Manage all email-list generation and maintenance activities

- Recommend design and layout changes to email templates as appropriate, taking into account mobile readership.

- Use your CRM knowledge, email marketing experience and campaign data to continually optimize and recommend best practices and testing scenarios

3. Skills & Experience :

- Min 2+ years experience in email marketing including creative & design

- Experience with a major ESP preferred (MailChip, Mandrill, SharpSpring etc)

- Understand direct marketing concepts, familiarity with database management

- Experience with email coding (HTML) and HTML- isation of email designs

- Innovative mindset; willingness to test new approaches

- Proven track record of list management (e.g. Amazon RDS, My SQL, MailChimp etc)

- Proven track record in email marketing, automation, and optimization software (e.g. MailChimp, Responsys, Experian) or integrated CRM software.

- Understanding and/or hunger to learn new Sales and Marketing CRM softwares such as Zendesk, PipeDrive, SharpSpring etc.

- Ensuring all email campaigns comply with current email best practice in the industry.

- Experience setting up and implementing marketing automation & trigger communications

- Start-up experience desirable

Soft Skills :

- Ability to work independently with minimal direction, while also functioning and contributing as part of a team.

- Good eye for aesthetics: layouts and colour, Story-telling

- Self-starter and should be able to proceed with minimal supervision

- Strong communication and documentation skills

- Understanding and respect multi-cultural work environment

- Ability and desire to learn quickly.

- Strong attention to detail and accuracy.

Scope of the Role :

- The role will have geographical coverage for all countries