Anarock - City Manager - Home Loans Segment

Background of the business:

ANAROCK is India's leading real estate consultancy firm with a presence across all major cities. The company's portfolio provides services to its partners across residential and commercial domain viz. Sales consulting, strategy, product and marketing strategy, pre-sales, creative services, digital marketing, tech CRM, post sales services and CRM capabilities.

ANAROCK receives millions of enquiries from prospects for buying new homes. A key point in the home buying value chain is Home Loan Services. This presents an area of opportunity to service customers and grow the 'Home Loan' vertical as a key Alternate Revenue source.

Roles & Responsibilities:

A. Business relationship management:

1. Hold meetings with developers along with city Leads. Visit top projects.

2. Analyze the data of performance (HL as % of total cases), leakages etc.

3. Supervise HL agents at project sites

4. Bring innovative & customized schemes in conjunction with partners

5. Provide trainings to teams

6. Ensure high CSAT: Establish organisation's presence and influence developers with organisation value/ business proposition. Ensure high degree of execution excellence.

7. Maintain relationships with connector and DSA partners across the city.

8. Work closely with the developer partners, understand areas of opportunities and work with ANAROCK leadership team to create customized solutions for developers and their customers.

B. Business and Sales Execution & Review

1. Ensure assigned revenue targets are met.

2. Review daily logins across markets and productivity along with HL agents.

Visit the various project locations to review the performance of own team and understand on ground challenge, monitor deviations from set targets and provide course correction inputs

3. Participate in review discussions with leadership team, provide market intelligence and feedbacks.

C. Systems and Process Management

1. Owner of all leads generated in the city of operation. Ensure all updated feedbacks are submitted on daily basis.

2. Own and analyze all online leads, call performance etc

3. Allocate qualified leads to partners/ DSA.

D. Competition landscape:

1. Visit competitors & compile all schemes.

2. Provide updates to central team.

3. Scan for market intelligence, potential new launches and pre-launches opportunities.