Analytics Manager

Roles & Responsibilities - 

- Engages with stakeholders, serves in facilitative and consultative roles to scope, develop, implement, and support Analytics solutions and deliverables.

- Working closely with business campaign execution teams, develop and manage campaigns and achieve incremental revenue targets

- Help enable the Digital Transformation journey by developing Dashboards, Analytics Models, etc to enable better decision making, uncovering of opportunities or addressing business issues.

- Takes overall responsibility for data and analytics deliverables, including thought leadership in problem solving and developing recommendations and executing them.

- Synthesizes team's work to create deliverables, including reports, spreadsheets, presentations, models and other outputs to document and communicate findings to senior executives

- Oversee team to create a high level of stakeholder engagement and quality of deliverables.

- Working closely with Mgr - Analytics & stakeholder, establish cadence for planning, monitoring and reviewing of campaign execution.

- Oversee management of campaign calendar schedules with incoming campaign requests, prioritization, campaign briefs preparation and subsequent discussion with internal and external stakeholders

- Drive personalization and operational improvement programs to drive efficacy of ongoing and future programs

- Manage campaign analysis and feedback reporting

- Initiate and assist with the implementation of campaign optimisation tools and technologies including the ongoing Digital Transformation project.

- Maintain campaign related assets - target customer segment profiles, propensity models, etc

- Innovate - pitch innovative campaign ideas, explore new campaign strategies and directions, test new channels.

Technical Skills:

- MBA from a tier 1/ tier 2 business school

- 7-9 yrs of work experience, min 5 yrs professional experience in Analytics, 3 yrs in Campaign mgmt.

- Excellent verbal and written communication skills

- Effective client management, relationship building and collaboration skills.

- Excellent organizational and time management abilities

- Demonstrated project management abilities.

- Independently manage large and complex tasks in a fast-paced environment

- Ability to analyze and solve complex issues and problems

- Ability to initiate and follow through on complex programs of both short and long term duration

- Ability to lead teams by provide mentoring and oversight to peers and junior members of the team

- Advanced knowledge in statistics and familiarity with programming and database constructs.

- Advanced knowledge of statistical packages (SPSS/SAS, R/Python), Marketing automation Tools (IMC,Adobe), database (MySQL) and BI tools like Qlikview, Tableau, Spotfire etc