Analytics/Insight Manager - FMCG

Analytics/Insight Manager

Location : Gurgaon

Designation : Insights Manager

Client : Worldwide agency handling communication for one of the largest FMCG client in the world.

Role :

- The person will be responsible for overseeing all aspects of reporting and insights deliverables for the Consumer Engagement Services team of a leading global brand.

- The primary responsibility of this role is to drive key insights, metrics, audience composition and strategic recommendations backed by insights derived from multivariate data including call records, social conversations, verbatim and other consumer centric processes.

- As part of this role, the Insights Manager will oversee measurement and efficiency not only for the team performance but also of impact of various initiatives like planned campaigns, ad-hoc interventions and issue-related measures taken up from time to time.

Responsibilities Include :

- Provides custom reporting and analytics support to the leads on the business, client leads and brand managers to aid business decisions based consumer interactions.

- Provide strategic inputs to help measure depth and width of engagement with consumers across brands and channels, providing inputs that deliver a high understanding of the steps taken, to proactively deliver improvised solutions.

- Offer recommendations and introduces processes in relation to data gathering and data management processes to add new dimensions to measurements and performance

- Be a value contributor to key decision making on all matters related consumer interactions

Required Experience & Expectations :

- Master's in Marketing

- 4+ years in the space with focus on insights with a strong analytical orientation

- Proven ability to be a team member and work with executive management

- Previous experience of supporting a sales or account teams

- Excellent communication skills including regularly presenting to internal teams and clients

- Strong Excel skills (data sorting, pivots and macros) - with a keenest to dig into data and understand better

- Understanding of the social media space

- Good understanding of the FMCG / CPG market and ability to keep updated on market dynamics

- An eagerness to stay connected with business, industry, consumers and economy