Analytics India Magazine - Associate Director - Research & Analytics

About the role:

- Lead and drive complex cross-functional teams towards clear, efficient, and accountable decision making and customer value delivery.

- Experience managing large-scale campaigns from concept through execution, including Developing and executing campaigns across channels, including earned and paid media, content-led strategies, and direct action

- 10+ years of relevant experience working in digital marketing domain or related field with a strong business and strategy focus.

- Experience of managing large delivery teams with a varied skill sets i.e. advanced analytics, digital marketing, campaign analytics.

- Experience in crafting digital or marketing strategies, along with an understanding of the technologies and tactics needed to operationalize them.

- Demonstrable depth of industry expertise in at least one core vertical (e.g. retail, travel, financial services, media & entertainment), ideally multiple.

- This role will work with and be responsible for coordinating with cross-functional and cross-level teams both internally, as well as with key business partners and clients.

Who you are:

- A passionate subject matter expert on digital marketing, digital measurement, web analysis (inc. web analytics, app tracking, audience strategy, incremental revenue), Conversion Rate Optimization (CRO), Personalization and Usability and possess a strong understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms

- Champion best practice analytics implementation and development, primarily using Google Tag Manager

- Drive performance of analytics and optimization capabilities to impact overall business results

- Find opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, UX, Visual Design, Development, QA, etc.

- Must have a fluent understanding of Google Marketing Platform, the key benefits and how to leverage the Google stack to the greatest advantage of clients

- Deep, hands-on experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences and training

- Closely work with leadership team to create growth strategies, new product/service development and brand extensions.

- Build and inspire creative teams together and vendors as required that guarantees a holistic marketing capability to support the growth of the business

- Manage and optimize the websites within the group and the use of digital marketing methods to increase traffic and online demand for our services.

- Lead communication strategy for marketing initiatives and social media campaigns