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28/09 HR
HR at Recruise India Consulting

Views:1015 Applications:0 Rec. Actions:Recruiter Actions:0

Analyst/Sr Analyst - Web Analytics (2-7 yrs)

Bangalore Job Code: 71851

Designation - Analyst / Senior Analyst (Web Analytics)

Location - Bangalore, India

Client - Leading US based Financial services company.

Experience - 2-7 years

Qualification - Post graduates (MBA) (MSC) (MA-economics) (MCA) (BE)

Roles & Responsibilities:

- Support the analytics needs for account opening process

- Support the analytic needs of the business unit by analyzing web traffic using clickstream tools such as Omniture and produce reports relating to outcomes.

- Track click through rates and other conversion metrics to present a story to the business for several changes / development on the website

- Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team.

- Help drive core insights from the data to suggest, create and execute plans for to drive improvements to the site experience.

- The analysts will focus our websites and support decision making. He/She may also work with the website technology team to identify gaps and improve the data capture strategy. He/She can also help ensure that best practices in metrics and decision making are being exposed to the BU management and core website decision makers.

Typical Deliverables:

- Weekly, monthly reports (excel, BI tools, click stream analytics).

- Development of senior management dashboards.

- Identifying insights from the data and providing commentary

- Handling adhoc data and analysis requests on traffic and customer data

- Website behavior and customer experience deep dive analysis.

- Data consolidation and validation.

- Coordinating tags, tracking parameter implementations.

- Help in creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creative to identifying success metrics) and post test analysis.

- Documentation relating to existing processes and suggestion / presentations for improving those processes.

- Effective and persuasive presentations (verbal and written) for project teams and business leaders.

Knowledge / Background / Experience:

- MBA / MA Economics

- At least 2 to three years of working with standard click stream analysis tools like Omniture.

- Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research would be an advantage.

- Experience in using the Microsoft Office suite with very strong Excel skills.

- Business analysis experience in large size companies with multiple functions / business units preferred.

- Excellent communication skills and ability to interact with all levels of end users and technical resources.

Technical / Functional Skills:

- Understands relevant technology applications in his area specially clickstream tracking tools like Omniture

- Experience in using Tealeaf or other such tools for analysis preferred

- Using strong analytical skills provides insights as well as recommendations for changes and convinces key Company decision makers of business benefits of the proposed solutions.

- Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website.

- Understands the web ecosystems and best practices and apply this knowledge to work.

- Collaborate on creation of project plan and tasks for the team.

For further discussion kindly mail across your updated profile on

Recruise India

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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