Analyst/Sr Analyst - CRM & Marketing Analytics

Company Details:

Our Cliet is a specialist consulting firm of industry experts, focused exclusively on the global communications, technology and digital media industries.

For over 20 years, we have advised clients worldwide in strategy development and assisted them in execution against their goals. Our unique portfolio of consulting services and managed solutions are tailored to the specific challenges faced by executives in these fast-moving industries. Additionally, our partnership with Elutions delivers Smart Building and Smart Asset solutions that drive operational savings and intelligence. Combining strategic thinking, robust analytics, and practical experience, Cartesian delivers superior results

Position Title: Sr. Analyst - Analytics

Place : Mumbai / Bangalore

Basic Purpose Of The Position:

- To be an independent Analyst and senior resource who works on multiple client accounts, and applies Analytics for better business decision making esp. in the area of CRM and Marketing Analytics.

Key Responsibilities:

- Deliver projects assignments and client requests in time and with high accuracy

- Get accurate briefs from the Client and translate into tasks and analysis steps for team members. Deliver insights and results back to the Client independently

- Develop customer insights to help marketing teams in business decisions

- Provide data & information required by key client stakeholders in the Marketing / Retail / Brand teams for effective forward planning, campaign management and customer strategy

- To develop & manage performance reports for brand & business performance on an ongoing basis.

Know How, Skills And Knowledge For This Position:

a) Education, qualifications and training:

- Post Graduation in Economics, Social science or Statistics with 2+ years of experience

OR

- B.E with 2+ years of experience in Analytics

b) Experience required:

- Demonstrated capability to provide meaningful and actionable insights for Marketers

- Good understanding and working experience with multiple data sources (Transaction data, Customer Profile Data)

- Strong written communications - Is able to write clearly and succinctly in a variety of communication settings and styles. Can get messages across that have the desired effect

- High level of comfort with receiving, loading, cleansing, enriching & enhancing transactional data sources

- Ability to guide team members in Analysis

- Good understanding of the business environment in India (Retail, BFSI, Travel, Entertainment) - Nice to have

- Good understanding of the media landscape (Direct Mail, Email, SMS etc.) - Nice to have

c) Specialised knowledge required - Good to have:

- Min 2 years of experience gained at agency or client side within Analytics function

- Comprehensive knowledge of basic and advanced (qualitative & quantitative) tools and applications preferred

- Fundamental marketing skill - Must have experience in using Statistical techniques like Clustering / Segmentation, Regression, CHAID, ANOVA etc - good to have

- Advanced MS Excel - nice to have

We will disclose the client name for candidates who are apply for this post