Analyst - SEO - eCommerce

- Perform ongoing keyword discovery, expansion, and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements:

- Proven SEO experience

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, Search Console, SEMrush, etc)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO