Analyst/Senior Analyst - Web Analytics - Retail

Our client is a leading retail client who is US based (Existing since a century)

Position : Analyst/Senior Analyst- Web Analytics

Years of Experience : 1-5 Years

Job Location : Bangalore

Please find below a generic JD for the role :

Qualifications :

- Graduate with 2-4 years of experience or MBA with 1-2 years of experience

- Develop insight to data, and review findings with business partners. Provide superb customer service through clear and concise communications as well as complete documentation.

- Have in-depth, hands-on knowledge of all components of Adobe Analytics (Sitecatalyst or Omniture) including SDR, variables (sprops, evars, events), plug-ins, campaign tracking (internal, external), SAINT classifications, link Tracking, marketing channels (SEO, SEM, e-mail, social) tracking, attribution modeling

- Understand data layer implementation on new sites and pages across website properties

- Partner with development teams for user acceptance testing (UAT) and implementation

- Diagnose issues with existing platform configurations tags, and provide recommendations for improvement

- Coordinate upgrades and new functionality with appropriate internal and external team members

- Generate and schedule reports in Adobe analytics, report builder and ad-hoc analysis (Discover)

- Provide on-time and precise ad-hoc analytics support with actionable business insights

- Understanding of Hadoop architecture and working with clickstream data in Hadoop is a plus

- Maintain working knowledge of industry best practices and changes in analytics platforms, and identify how they impact existing clients

Technical Requirements :

Two or more years of working with the Adobe suite: Adobe Analytics (SiteCatalyst), Target (Test & Target), report builder, and Ad-hoc analysis (Discover)

- Experience with web diagnostic tools like Fiddler 2, Charles proxy, Firebug or Digital Pulse Debugger

- Experience creating and maintaining operational data quality monitoring processes

- Experience with key features of Adobe Analytics including eVars, s_props, success events, VISTA rules, SAINT classifications, raw data feeds, pathing/fallout, and marketing channels

- Experience working with tag management platforms (Ensighten, Tealium, DTM) and data layers

- Advanced Microsoft Excel skills

- Desire to work in a fast-paced, data-intensive environment

- Excellent communication skills to articulate needs and opportunities with technical and non-technical audiences

- Adobe certification a plus

- Tag management certification a plus

- Experience with HTML, JavaScript, jQuery, and computer programming is a plus