Analyst - Digital Marketing - eCommerce

Position Goals:

Responsible for developing, executing reporting and evaluating strategies for the effective use of internal digital marketing assets focused on generating and closing sales leads, supports line of business campaigns, drives engagement with key features and benefits.

Essential Duties and Responsibilities:

1. Provide strategic recommendations and support for email and all internal digital marketing channels.

2. Responsible for developing, implementing, tracking and optimizing marketing initiatives across all internally owned digital channels.

3. Collaborate with the line of business marketing managers to recommend best use opportunities and reports the results to Director, Marketing.

4. Evaluate end-to-end customer experience across multiple changes and customer touch points.

Knowledge, Skills, and Abilities:

In addition to the list below, it is understood that all positions with the company require individuals who possess a pleasant and friendly attitude, project sensitivity towards customers and fellow employees, and maintain a neat and clean professional appearance. Core competencies have been identified as relevant to every position within the company and include: Ethics and Integrity, Listening, Business Acumen, Customer Focus, Approachable and Savvy, Action Oriented, Managing Time & Priorities, Work/Life Balance, Composure & Patience, Drive for Results, Self Development & Knowledge, Dealing with Change, Decision Quality, and Informing.

Competencies:

Communication

(Verbal Communication and Written Communication)

- Listens shows interest

- Demonstrates appropriate non-verbal skills and clarifies with questions and paraphrases

- Informs encourages the exchange, access, and sharing of information

- Modifies communication style appropriately

- Is able to write clearly and succinctly to get messages across to the intended receiver for the desired effect

Decision Quality :

- Makes good decisions using analysis, experience, and judgment

- Most solutions are accurate when judged over time

- Sought out by others at First Merchants for advice and solutions

Managing Time & Priorities :

- Uses his/her time effectively and efficiently

- Focuses efforts on important priorities

- Accomplishes more tasks and assignments in less time

- Can attend to several priorities at a time

- Eliminates roadblocks and stays focused

- Plans daily tasks so important work is accomplished

- Uses workplace tools, technology or personal methods to keep track of priorities and assignments

- Prioritizes and works on multiple tasks effectively while maintaining high-quality work results

Working Relationships :

(Boss Relationships and Peer Relationships)

- Works well in cooperation with others for the benefit of the company

- Receives and carries out instruction in a positive manner

- Responds well to constructive critique from manager and peers

- Remains open to learning and coaching

- Viewed as a team player by being cooperative and collaborative

Position Requirements :

- Education - Bachelor's degree in Marketing or related field of study.

- Experience - Over three (3) years of experience in digital marketing.

- Other - Knowledge of website analytics tools (e.g., Google Analytics, etc.).

Preferred Requirements : Master's degree in Marketing or related field of study