Analyst - Digital Marketing - Adobe Analytics

- Accountable & Responsible for delivering analytics initiatives and projects for region and country focused on improving Digital Marketing Performance

- Provide data-driven insights and recommendations to improve digital sales and digital customer experience. Work closely with Digital Sales and Marketing teams in region and country to understand digital objectives and help them deliver using data-driven decisions

- Some examples of initiatives include Customer Journey improvement, Digital Upsell & Cross-sell, Funnel Optimization, Conversion Improvement, Acquisition Effectiveness improvement, Landing Page Optimization, A/B Testing, Campaign Performance, Personalization and more

- Work closely with the Regional Digital Sales & Marketing, Products, Customer Experience, and Decision Management teams to understand Business problems and come up with an analytical solution for the same

- Bring data-based ideas for digital sales, digital marketing and customer experience and work with business teams to pitch and execute them