Job Summary:- Responsible for the strategic branding and positioning of the group by developing and implementing a branding strategy for the group in order to meet and exceed the annual revenue targets. Also responsible for developing and maintaining strategic relationships, managing, coordinating the day-to-day branding, promotional activities within the agreed upon guidelines and offering tailormade branding plans to attract customers to the group services and creating an image in the society. Responsibilities: - Promoting mission and vision of the group. - Implementing, in coordination with CEO, the branding plans, and proposals for a group. - Implementing promotional plans for facility staff /customers to guarantee a steady stream of customers especially during off-peak periods. - Allocating and controlling branding budget across internal and external sponsorship, profiling and advertising costs. - Reviewing and approving subordinate budget inquires when required. - Identifying market needs by conducting market research activities in order to understand customer needs, priorities, and aspirations. - Coordinating continuous promotional programs, conventions, and meetings. - Ensuring these events are well attended and organized. - Plan & deliver business objectives for the brand assigned. Develop & implement marketing plans which address brand requirements - short term & long term. - Lead and generate strong consumer insights to powerful communication for the brand. - Conceptualize & implement 360 degree branding/promotional programs. - Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics. - Regular Monitoring of the brand key parameters and off take trends to ensure better planning. - Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning. - Lead & generate MIS on the brand(s) assigned, category, competition, and trade at regular intervals so as to result in effective brand management. - Driving Digital campaigns/Activations for the brand and come up with newer ideas to drive the brand. - Developing ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of the group. - Representing group to the press and public where required (exhibitions, road shows, interview programs) in an ethical manner. - Identifying and establishing an appropriate community engagement program in the local and other areas. - Developing key corporate communications within the country (including special events, brochures, website, and other mediums in strategically important areas.

Kolkata

AMRI Hospitals - Group Head - Sales & Marketing 

AMRI Hospitals - Group Head - Sales & Marketing  ,Job Description for AMRI Hospitals - Group Head - Sales & Marketing  in AMRI Hospitals Ltd. in  Kolkata for (18-25) years of experience. Apply Now!

Job Description for AMRI Hospitals - Group Head - Sales & Marketing  in AMRI Hospitals Ltd. in  Kolkata for (18-25) years of experience. Apply Now!