Amigo - Manager - Marketing

Amigo (Zomato/IITD/IITKGP/IIMA alumni startup) | Marketing Manager (First Marketing Hire)

Role - Marketing Manager (First Marketing Hire)

Department- Marketing

CTC: 8LPA

Work-from-office (Gurgaon) - Location

What is the opportunity?

- We're looking for a marketer who is passionate about demand generation for a B2B software product.

- This is our first full-time hire in a marketing role and we expect the candidate joining to be hands-on in building things ground up as part of an early-stage venture.

- The charter for this role will be steering paid marketing-led traffic through digital marketing campaigns. The number one metric will be qualified leads generated.

Who are we?-

- Founder Backgrounds - linkedin.com/in/jainsh; linkedin.com/in/shalinbhatt

- The founding team members are IITD/IITKGP/IIMA alumni with a collective experience of 20+ years in the Indian tech ecosystem through key leadership roles in companies such as Zomato, Gaana, Matrix Partners India (VC), eBay, Dell, Schlumberger.

- They bring a full-stack business building experience across product, strategy, analytics, marketing and fundraising.

- Amigo has 10 full-time employees (2 founders, 7 engineers, 1 content, and several freelancers). Now that we have an initial product and traction, we are looking to scale the team.

- We're adding team members to build our initial go-to-market (GTM) team. As we get traction, we'll rapidly.

Company Stage :

- We are consciously self-funded (despite extensive access to investor networks given our backgrounds).

- We believe in building a fundamentally sound business without compromising on our ambition to build a very large business.

- To date, we've proven that we can build a high-quality lean engineering team + initial product + initial customers.

- But we have an incredible amount of work in every aspect of business in order to build a successful company.

Why is this opportunity attractive?

- You get the chance to work at the foundational stage of a business. You will literally own seeding paid leads to our platform. You get to hone your skills and grow faster professionally than any of your friends.

Anti pitch :

- We understand that joining an early-stage startup may not be the best fit for everyone - long work hours, ambiguity in business problems as well as solutions, setting up solutions from scratch, and risks of a startup - these are all concerns that may refrain you.

What are we building :

- We are a SaaS startup building a no-code data integration platform for the modern data stack.

- Our product combines data sources from multiple disparate sources and applications, including marketing tech, sales CRM, financial system software and customer support products to build a 360-degree view of business.

But why even build this :

- Digital-first businesses such as e-commerce and D2C brands use several software systems for managing their business operations.

- Getting full visibility across the data stack is challenging because data doesn't flow smoothly across systems.

- Companies hire large teams to build solutions for this and drain time, effort & money.

-We believe this can be completely automated. Read more here: tryamigo.com.

Where do I fit in :

- One-line summary: you help bring inbound traffic to our platform by conceptualizing and executing our marketing strategy to get qualified leads across our key customer segments.

- Creating the right positioning & story for a customer segment

- Setting up our digital marketing stack - tools & processes

- Writing pitch-perfect copy, creating marketing templates from our design collateral

- Setting up campaigns on digital channels, monitoring & periodic tracking

- Conducting primary and secondary research to refine our product proposition

Ideal profile :

- Love for technology & products

- Past experience working on marketing systems, tools, workflows

- Superlative communication skills, articulates well (e.g. a good storyteller)

- Converting half-baked ideas to full-fledged customer stories

- Curiosity to know how things work

- Basic designing skills - editing, creating templates from design collateral

- Has an opinion - Not a pushover

Details :

- Join immediately

- 1 role

- Academic excellence preferred

- 2-4 years of prior experience in product, marketing roles preferred