Amigo - Content Writing Role

Amigo (Stealth Startup by ex-IITD/IITKGP/IIMA alumni) -

Content Marketing

About us :

We are a stealth-mode startup. Founding team - IITD/IITKGP/IIMA alumni, with a collective experience of 20+ years in the Indian tech ecosystem through key leadership roles in companies such as Zomato, Gaana, Matrix Partners India (VC), eBay, Dell, Schlumberger. We bring a full-stack business-building experience across product, strategy, analytics, marketing, and fundraising.

We are a SaaS startup building a no-code data integration platform for the modern data stack.

-But why even build this?-

Digital-first businesses such as e-commerce and D2C brands use several software systems for managing their business operations. Getting full visibility across the data stack is challenging because data doesn't flow smoothly across systems. Companies hire large teams to build solutions for this and drain time, effort & money. We believe this can be completely automated.

About the role :

One-line summary of role : you help bring inbound traffic to our platform by conceptualizing and executing our content strategy so that we show up on Google search ranking and get leads. Read our current blog posts here- blog.tryamigo.com

Responsibilities :

- Writing well-researched, easy-to-read, best-in-class blog posts on technical topics (no coding skills needed)

- Competitive landscaping - Research on industry trends, competitor activity to identify underserved user queries

- Product understanding - putting your user hat on to learn and understand use cases of various data software products (Excel, G-sheets, SQL etc)

- Understanding basic data process workflows

- Cover data use cases from software

- Converting your knowledge into daily articles to be published on our company blog

- Identifying growth hacks for seeding content across communities & channels

Ideal candidate :

- Love for technology & products

- Curiosity to know how things work

- Research mindset - Willingness to use the internet to learn anything

- Likes dealing with data & numbers (e.g. loves proving a point with data)

- Ability to grasp concepts and convert them to tutorials.

- Has an opinion - Not a pushover

- Articulates well (e.g. a good storyteller)

- Teaching mindset (e.g. enjoys teaching a friend)

- Strong in English

- Bonus - prior user of data tools such as Excel, SQL (or willing to learn)