Neha Singh 
Vice President, Enterprise Business Intelligence Engineering

Khushboo Kumar 
Service Delivery Lead

Rohit Bairagi 
Lead Credit Specialist

Locations : Gurgaon, India Categories : Digital Commerce Categories : Marketing Job Description : This business is a critical role for Central Marketing Organization within - One India- involves responsibility for leading Digital Marketing &amp; Online Commerce Program, Social Cardmember Marketing and Mobile App Capabilities (innovation &amp; development). The role involves working across Consumer Business Lines for companies operations in India market.Key areas of responsibility include for Campaign strategy, responsibility of growing online billings, data driven marketing programs, P&amp;L Management, Etailer Partnerships and Customer Innovation for Mobile Capabilities and Products into the market. Key Job Responsibilities : - Digital Strategy : Develop a digital marketing strategy and program for American Express India Consumer business vertical. He / She will own the calendar of plans across social media and online engagement supporting the annual brand and communication plans for the brand in India and Area Markets. - Accelerate Cardmember engagement via digital channels across all consumer card product types. - Online Commerce Billings Growth : Create and execute on an online commerce strategy to grow and protect brand share of billings across leading e-tailers. Grow share of online billings for the brand in India market - Manage the day-to-day function of digital marketing, including Social Media, Digital Production, digital creative oversight, budget control, and KPI tracking. - Manage the American Express Mobile capabilities for the market, including driving growth and adoption in the market, new feature roll out, new innovations in the mobile payments space. Develop agree and track key KPIs with the global teams on mobile based capabilities. - Lead and coach digital marketing efforts of the brand teams, to ensure alignment of digital initiatives with the brand objectives - Provide strong analytical capabilities in the digital space by implementing key performance measures for each of the digital programs, identify new trends in the digital space and deliver on timely campaign results and summary reports. - Work closely with cross function teams across Legal, Compliance, Brand, Public Affairs and Communications to ensure all Digital Marketing Programs remain compliant with Amex policies - Work closely with internal stakeholder and cross LOB teams to influence test &amp; learn approach leveraging Social Media and other digital marketing mediums while meeting overall marketing objectives. - P&amp;L Management: Manage budgets for the Digital Marketing business and report expense and costs on a frequent basis. Qualifications : - MBA with 7-9 years of work experience. 4-5 years of core Digital Marketing strategy &amp; planning experience (e-commerce/Mobile/Social) with focus on Social and Mobile Innovation - Strong numerical and analytical ability. Should be able to interpret data and create marketing plans to achieve business metric - Prior people leadership experience - Self-starter and result oriented - Ability to work across business lines and manage multiple stakeholders Schedule (Full-Time/Part-Time) : Full-time #NOLI

Gurgaon/Gurugram

 American Express - Head - Digital Customer Marketing 

 American Express - Head - Digital Customer Marketing  ,Job Description for  American Express - Head - Digital Customer Marketing  in American Express in  Gurgaon/Gurugram for (7-9) years of experience. Apply Now!

Job Description for  American Express - Head - Digital Customer Marketing  in American Express in  Gurgaon/Gurugram for (7-9) years of experience. Apply Now!